| TJ's Minigym Poster & CPDI logo | ||||
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Sometimes subtelty and finesse are not the right approach to design, particularly when it comes to getting the attention of children (and their parents). The poster on the left is from a series of promotional material we illustrated for TJ's Minigym. Bright and colourful, with a wide range of information clearly shown among the busy cartoon style. Our designers and illustrators enjoyed this job almost as much as a trip to TJ's. In contrast, we gave the Crystal Palace Diving Institute a more classic look and feel, reminiscent of a swimming badge from the 30s and the area's long association with pool sports. The badge features smooth, aqualine illustrations, deep blue colouring and fonts that enhance the period feel.
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