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Identity and logo development |
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When logos and identities are created, it's important to provide clients with a range of development ideas from which the final imagery can be defined. Shown here are some of our initial development ideas for the Sustainable Services identity.
Initially it's about getting creative ideas on the table. From there, we can discuss the options and look at how each of them might be applied across different mediums, from print to animation. The final decision will take into account the visual appeal of the logo, its versatility, cost implications for print and other factors. Designers love the development process, because they get to play and be creative. The serious upside of development is that it's a critical stage in making sure that what proceeds to final approval is striking, strong, manageable and marketable.
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