Women Like Us is a social enterprise with a very unique offering. They provide recruitment assistance to women professionals who wish to return to work after a period out of the workplace, for example, to bring up children. They also offer highly qualified candidates to organisations who want to employ talented people on terms that suit them both.

We worked closely with the WLU team to develop an identity that would reflect their female-oriented business, be informal and accessible in its language and style, and yet show a professional, connected identity that would be taken seriously by mums, employers and government bodies alike.

The identity project included logo and branding, an illustrative theme, clear use of type, and an informal copy style. Applications included a website, stationery, ads, t-shirts, mugs, and printed marketing communications.

WLU continues to grow and grow, receiving extensive press coverage for their valuable work. Mango Swiss will continue to provide them with as much support as they need.

The leaflet shown on the left, featuring a 'school gate' opening, received the Best Recruitment Advertising award from RecruitRank.