| Identity and logo development |
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|  When logos and identities are created, it's important to provide clients with a range of development ideas from which the final imagery can be defined. Shown here are some of our initial development ideas for the Sustainable Services identity.
Initially it's about getting creative ideas on the table. From there, we can discuss the options and look at how each of them might be applied across different mediums, from print to animation. The final decision will take into account the visual appeal of the logo, its versatility, cost implications for print and other factors. Designers love the development process, because they get to play and be creative. The serious upside of development is that it's a critical stage in making sure that what proceeds to final approval is striking, strong, manageable and marketable.
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|  Once a final logo is agreed, designing a range of variants presents further creative options. This series of variants for AWP shows the chosen design in a range of colours. The final choice is shown in the business card artwork below. Some variants make it to the final identity for use in specific applications, such as single colour print.
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| Award-winning design for Women Like Us |
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Women Like Us is a social enterprise with a very unique offering. They provide recruitment assistance to women professionals who wish to return to work after a period out of the workplace, for example, to bring up children. They also offer highly qualified candidates to organisations who want to employ talented people on terms that suit them both. We worked closely with the WLU team to develop an identity that would reflect their female-oriented business, be informal and accessible in its language and style, and yet show a professional, connected identity that would be taken seriously by mums, employers and government bodies alike.
The identity project included logo and branding, an illustrative theme, clear use of type, and an informal copy style. Applications included a website, stationery, ads, t-shirts, mugs, and printed marketing communications. WLU continues to grow and grow, receiving extensive press coverage for their valuable work. Mango Swiss will continue to provide them with as much support as they need. The leaflet shown on the left, featuring a 'school gate' opening, received the Best Recruitment Advertising award from RecruitRank.
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| TJ's Minigym Poster & CPDI logo |
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Sometimes subtelty and finesse are not the right approach to design, particularly when it comes to getting the attention of children (and their parents). The poster on the left is from a series of promotional material we illustrated for TJ's Minigym. Bright and colourful, with a wide range of information clearly shown among the busy cartoon style. Our designers and illustrators enjoyed this job almost as much as a trip to TJ's. In contrast, we gave the Crystal Palace Diving Institute a more classic look and feel, reminiscent of a swimming badge from the 30s and the area's long association with pool sports. The badge features smooth, aqualine illustrations, deep blue colouring and fonts that enhance the period feel.
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